SEO is a critical marketing strategy that helps businesses increase the site’s exposure to relevant searches. If your company website does not appear on the first page of Google’s Search Engine Result, there’s a problem that you can’t resolve with outdated SEO in 2021.
There’s no long journey in any competitive online markets with the so-called black hat or outdated SEO. And that’s why SEO Sri Lanka now provides customers with trending SEO strategies for improved long-term outcomes.
Trending SEO Strategies We Implement for Better Results
According to Statista, online searches will surpass TV and video as the advertising industry’s biggest sector in terms of ad expenditure over the next few years. So, if you want to make your website the standard for search engines and people, invest in the most recent SEO techniques. And the best thing is that we can offer all of this to you at the most competitive prices in Sri Lanka.
1) Strategy # 1 Mobile Optimization
An excellent user experience on your website indicates that your target audience can easily discover it. Marketers must understand the importance of making your website mobile-friendly. A mobile-friendly website will undoubtedly assist with ranking.
About 73% of internet users will access the internet through mobile devices. And Google’s mobile-friendly improvements resulted in a major shift in website rankings. So, we use Google’s free mobile-friendly test to determine how successful your mobile website is regularly. In addition, we look at the Google Search Console’s “mobile usability” report.
2) Trending SEO Strategy # 2 Google’s EAT Principles
Content quality is important for ranking on search engine result pages. But what exactly does it mean by “quality”? In simple words, content that meets the Google EAT principle will rank higher, where EAT stands for expertise, authoritativeness, and trustworthiness. These factors assist in determining if a web page has high-quality content. And Google’s algorithms are used to provide the best results for consumers. So, we know that this will be one of the most popular SEO tactics in 2021.
Google Panda is another well-known algorithm that ranks websites depending on the quality of their content. It cleans up the index by removing low-quality and web pages with duplicate content. Another instance is the RankBrain algorithm. RankBrain processes Google search queries submitted by the general population using artificial intelligence.
At SEO Sri Lanka, we produce content for SEO objectives while keeping these factors in mind, which most SEO companies would not do for you.
3) Strategy # 3 Image Optimization
Image optimization plays a significant role in search. And this implies that if your website’s images aren’t optimized, you should optimize them. So, we utilize high-quality, relevant images and an appropriate title for your image file.
We add images to your site map, as spiders find it simpler to crawl. Using alt tags also makes it easier for crawlers to categorize images. A well-optimized image can immensely boost your website’s ranking and user engagement. Image optimization may also help your website appear in search engine image carousels, making it one of the most popular SEO strategies to specialize in.
When an image cannot be shown on a user’s screen, alt-text is displayed on the webpage, and Google utilizes alt-text to comprehend the meaning of images.
4) Trending SEO Strategy # 4: Semantically Related Keywords
Semantically related keywords represent the interpretation of a word. For example, some semantically similar keywords for “SEO Sri Lanka” might be SEO Sri Lanka package or SEO price in Sri Lanka.
Semantic keywords have a greater impact on website rankings. So, we connect them to the main keywords and assist in obtaining relevant traffic on the Search Engine Results Page. You may also check Google SERPs for LSI keywords.
Do you want to know how we choose the best semantic keywords?
- We don’t only target keywords; we optimize content by utilizing subject clusters.
- We select structured data and your semantic keywords.
- We also use our extensive keyword tools to complete the job.
5) Strategy # 5: We Build Quality Links
Let’s say a marketer is focused on developing a strong, long-term SEO strategy. Then the importance of developing high-quality links can not be underlined. Furthermore, Google has said that establishing quality links is one of their top three ranking signals. We always prefer quality over quantity when building links to your content since doing so may help get your product and category pages ranked higher in SERPs.
Let us discuss a few practical methods we employ to boost the number of links going to your website significantly:
- Obtain backlinks from authoritative and relevant websites.
- Promote your content on social media regularly.
- Consider using guest blogging and influencer marketing.
- Make use of social media channels.
- Use online forums to get out to your target audience.
- Attract your target audience by giving them useful information that solves their problems.
6) Trending SEO Strategy # 6 Local Search Listings
Local SEO focuses on increasing the visibility of websites on search engine results pages (SERPs) in a particular geographic region. Because the strategy is more relevant to local audiences, local SEO optimization improves website traffic and conversions.
This approach is the most effective way to advertise your products to particular location-based consumers and execute them effectively. Google claims that Relevance, distance, and prominence are used to rank local results. These criteria assist Google in determining the best match for your search. So, it is important that your NAP information be consistent and accurate.
Let Us Help You with Trending SEO Strategies
Our highly skilled in-house SEO team at SEO Sri Lanka can provide local and international businesses with industry-leading digital marketing services. Are you a Sri Lankan business owner with a worldwide presence? Then, we can offer complete digital marketing services for your entire business, including your international operation.